ANALYSIS OF THE DIMENSIONS OF SERVICE QUALITY IN LINER MARINE TRANSPORTATION BY STRUCTURAL EQUATION MODELING

The purpose of this study is to identify the dimensions that constitute quality services offered in liner maritime transport through measurement model developed based on ROPMIS by Thai (2008), and examine reliability validity these with structural equation modelling. data were obtained from 316 employees working at 52 businesses questionnaire analysed SPSS v22 AMOS Statistics. findings indicate resources, outcomes, process, management, image, social responsibility are sufficient explain service can be used both as a first-level multifactorial second-level model. Further, analyses for convergent discriminant performed confirmatory factor analysis show structurally valid reliable.